We built the employee we couldn't hire.
Charlie Assistant is an AI employee for service businesses — built in Australia for business owners who wear every hat. Charlie answers customers, manages operations, and helps run your business 24/7.
It started with the calls nobody answered. It became much more.
Every service business owner we spoke to told us a version of the same story. The phone rings while they're under a sink, on a roof, or with a client. It goes to voicemail. The customer calls the next business on the list. The job is gone, and they never even knew it existed.
Hiring someone to answer it is expensive, and a receptionist still goes home at five. We didn't want another chatbot or another phone answering service. We wanted an employee — one that answers every call, talks to customers on your website, books appointments, follows up quotes, prepares invoices, keeps the CRM and ERP up to date, and never stops working.
Today Charlie handles your whole online presence too — she builds your website, tunes it for Google, and answers on WhatsApp, Facebook and Instagram.
That's Charlie. Today Charlie helps businesses across trades, healthcare, legal, real estate, accounting and many other industries. Charlie answers customers, remembers your business, automates the repetitive work, and keeps learning new skills — without changing how you work.
Charlie wasn't built to do one job. It was built to become another member of your team. Every new capability becomes another skill — not another product.
The team behind Charlie
A small team of engineers and operations people, led by our founder Katherine Manrique — obsessed with the boring work that grows a business.
Our developers and office managers.
What we believe.
Software that asks you to log in and update it has given you another job. Charlie takes the job away instead.
A solo operator loses work to voicemail while a big competitor has three people answering. Charlie gives every small business another employee.
Most jobs go to whoever picks up first. Charlie picks up in under a second, at 2 AM and on public holidays.
Charlie learns your business, your services and the way you work — in your own words.
We're based in Redcliffe, Queensland, and we build for Australian business hours, phone numbers and the way local customers actually talk.
Whether they call, message on WhatsApp, chat on your website or send an email, your customers always reach the same Charlie — one that remembers every past conversation.
Charlie works inside your own tools and your customer records belong to you. We don't sell data and we don't train public models on your business.
Charlie Assistant is a product of Build Your Robot Pty Ltd (ACN 695 353 096 · ABN 58 695 353 096), an Australian company and the provider of the software.